Official On Screen Partner

Doja Cat, Tour Ma Vie

North America, October to December 2026. Arena nights across the United States and Canada, with a small number of pre-show spots on the giant stage screens, offered to brands that fit the artist and her audience.

Arena nights

28 + 3

US and Canadian cities

1 Oct to 1 Dec

Detroit to Madison Square Garden

How it works

Brands are invited onto the tour, not sold a slot.

Identify

We pick the tours and audiences worth being in front of. Tour Ma Vie plays the biggest arenas in North America.

Match

Each brand is matched to the artist and her crowd. Fit comes first.

Curate

Doja Cat's team approves every brand and every piece of creative before it runs.

Invite

A few pre-show spots each night, offered only to the brands that fit.

Gen Live sells authorised pre-show screen advertising. Brands appear as advertisers, not tour sponsors, and no artist endorsement is implied.

The dates

Brand and creative are signed off 48 hours before each show.

Date	City and venue	Capacity	Booking closes
13 Oct	VancouverRogers Arena	19,000	11 Oct
15 Oct	SeattleClimate Pledge Arena	17,200	13 Oct
17 Oct	PortlandModa Center	19,000	15 Oct
19 Oct	San FranciscoChase Center	19,500	17 Oct
20 Oct	SacramentoGolden 1 Center	19,000	18 Oct
22 Oct	Los AngelesKia Forum	18,000	20 Oct
27 Oct	San DiegoViejas Arena	12,200	25 Oct
29 Oct	PhoenixMortgage Matchup Arena	18,000	27 Oct
31 Oct	Las VegasT-Mobile Arena	20,000	29 Oct
3 Nov	AustinMoody Center	15,000	1 Nov
4 Nov	DallasAmerican Airlines Center	21,000	2 Nov
6 Nov	San AntonioFrost Bank Center	19,000	4 Nov
7 Nov	HoustonToyota Center	19,000	5 Nov
11 Nov	MiamiKaseya Center	19,000	9 Nov
13 Nov	TampaBenchmark International Arena	21,500	11 Nov
14 Nov	OrlandoKia Center	17,000	12 Nov
17 Nov	AtlantaState Farm Arena	21,000	15 Nov
18 Nov	CharlotteSpectrum Center	20,200	16 Nov
20 Nov	BaltimoreCFG Bank Arena	14,000	18 Nov
21 Nov	Washington DCCapital One Arena	20,000	19 Nov
23 Nov	BostonTD Garden	19,580	21 Nov
25 Nov	TorontoScotiabank Arena	19,800	23 Nov
27 Nov	MontréalBell Centre	19,200	25 Nov
29 Nov	PhiladelphiaXfinity Mobile Arena	21,000	27 Nov
1 Dec	New YorkMadison Square Garden	22,000	29 Nov

Shows already played drop off this list automatically. Capacity is the venue capacity for the show.